Staying in place: Why older Kiwis want homes that grow with them

For many New Zealanders, home isn’t just a building – it’s the hub of family, routine and community. As a result, most older homeowners prefer to remain where they are, rather than move into retirement accommodation 

For builders, this presents a valuable opportunity: when you’re called in for a renovation or maintenance job, you’re often the first to spot what changes could help clients stay safely and comfortably in their homes for years longer. PlaceMakers is here to support you with advice, accessible-living product solutions, and a nationwide network ready to help you deliver that expertise. 

Research commissioned by the Ministry of Social Development (MSD) found that most older New Zealanders live in their own homes right to the end of their lives. Similarly, the University of Auckland’s Economic Policy Centre reports that only around 6% of people aged 65+ live in retirement-village-style accommodation. The message is clear: older Kiwis overwhelmingly want to stay in their existing homes. 

And with the 65+ population now at about 17%, builders are increasingly involved in helping clients manage renovations on limited incomes such as savings or superannuation. This makes trusted advice and cost-effective solutions essential – the same values that guide the team at PlaceMakers. 

Maintaining clients’ roots 

Many homeowners try to balance emotional connection with practical realities. For example, Delwyn and Dave – long-time residents on a bush-clad New Plymouth property – considered downsizing, but the thought of leaving their environment and community didn’t sit right. With financial advice, they were able to stay put and invest in the improvements they needed for the long term. 

Stories like theirs are increasingly common, and builders are in a prime position to guide clients through what “ageing in place” may require. Even if a client is requesting only a minor repair or a simple upgrade, a well-timed suggestion from a trusted tradesperson can help them future-proof their home while you’re already on site. 

Providing practical modifications  

Agencies such as Disability Support Services (DSS) and MSD have identified a range of modifications that can significantly improve safety, mobility and comfort. Builders can add real value by raising these options early in the planning phase: 

• Step-free entry or ramps at front/back doors. 

• Grab rails or handrails at entrances, stairs, toilets, baths and showers. 

• Level-access/wet-floor showers to eliminate high step-overs. 

• Widened doorways and hallways to accommodate mobility aids. 

• Lever taps that are easier to operate for those with reduced grip strength. 

• Non-slip flooring and removal of tripping hazards such as thresholds or uneven surfaces. 

• Improved lighting and clear circulation paths for better visibility and mobility. 

• Kitchen and bathroom adjustments, including lower benchtops, accessible storage, and raised toilets. 

These additions don’t just make homes safer – they make your work stand out as thoughtful, future-proofed and client-focused. 

A helping hand from PlaceMakers 

PlaceMakers is committed to supporting builders who work with clients choosing to age in place. Its Accessible Living range includes level-entry showers, grab rails, lever taps, elevated toilets and many other products designed specifically to help clients live safely and comfortably at home. 

As a trade customer, you already have access to competitive pricing and product expertise – and our team is available nationwide to provide advice, source specialised solutions, and support you in recommending the right upgrades to your clients. 

Helping clients stay in their homes longer isn’t just good practice – it’s good business. With the right guidance and the right products, builders can play a crucial role in helping older New Zealanders stay well, comfortable and connected to the places they love.