How Blue will you do?
For the fifth consecutive year, PlaceMakers teamed up with the Prostate Cancer Foundation to raise awareness of the disease during Blue September
Branches around the country embraced this year’s theme – How Blue will you do? – by hosting their own ‘Blue Do’ events. At many events, PlaceMakers funded free blood tests for prostate cancer.
Bruce McEwen, PlaceMakers General Manager, said the whole organisation was as enthusiastic as ever to get stuck into raising as much money as possible for the cause.
“PlaceMakers continues to be right behind Blue September and this very important cause. It’s more than just raising awareness and fundraising, we want Kiwi men to get checked and are giving these guys the opportunity to do so,” said Mr McEwen.
“A quick blood test is all it takes to get a prostate cancer check, a simple and easy thing to do for peace of mind for yourself and your family. All Kiwi men should man up and get checked!”
Freshen it up!
This year, PlaceMakers also launched a “refreshing” new fundraising product – Blue September air fresheners – which were sold for $3 and displayed on the counters of PlaceMakers branches nationwide, with all proceeds going to the Prostate Cancer Foundation. A number of customers also made further donations at the time of purchase.
For the eighth consecutive year, PlaceMakers staff and customers took awareness to the road as the Bikers in Blue, an event which has grown significantly since then and extended to five regions for the first time this year! Read more on page 34!
About the Prostate Cancer Foundation
The Prostate Cancer Foundation has a significant role in promoting public awareness of this disease. With over 3,000 New Zealand men being diagnosed each year, and with early detection leading to better outcomes, it is important that men understand the signs of potential disease nd also of the checking and screening tests that are available from their doctor.
Each year, the Prostate Cancer Foundation uses Blue September to promote the issue and encourage businesses and community groups to get involved.