PlaceMakers revs up for Blue September

Prostate Cancer meets its match against Bikers in Blue

For the first time in its tenure, Bikers in Blue took place at five different PlaceMakers stores across NZ. Everyone from local families, PlaceMakers staff, bike enthusiasts, and interested spectators turned up in their hundreds to support men’s health as part of Blue September.

As sponsor of the event, PlaceMakers was delighted to see such strong participation and enthusiasm for the motorcycle rides organised around its stores in Auckland, Waikato, Wellington, Christchurch, and Invercargill.

Bikers in Blue, which has taken place for the past eight years as a symbol of support for those affected by prostate cancer, has seen continuous growth since its humble beginnings. For one day, bikers ditch their traditional black leathers for wild blue outfits to raise funds that go toward prostate cancer research and to support those living with the disease.

The rides started and finished at PlaceMakers stores in neighbouring areas, with barbeques, raffles and other fundraising activities held at either end to contribute to the cause.

As part of the event, PlaceMakers funded free blood tests for prostate cancer at each of the Bikers in Blue locations. Research shows that by encouraging testing and making it more accessible, the chances of identifying the disease early is higher, and can prevent it from developing into a more serious threat.