Rallying for a true blue cause

Subtlety went out the window for this year’s Blue September campaign, with a clear message to ‘man up and give prostate cancer the finger’! Thanks to the efforts of PlaceMakers staff and the generosity of PlaceMakers customers, the country’s leading trade merchant donated more than $200,000 to the Prostate Cancer Foundation.

“Prostate Cancer is the most common cancer in New Zealand men, killing around 600 fathers, sons, brothers, husbands and friends each year,” says chief executive Graeme Woodside.

“The effects of the disease are confronting, so we decided our message should be as well. ‘Give prostate cancer the finger’ seeks to directly address the inhibitions men have to having a digital rectal examination (or DRE) – the physical examination required to check for prostate abnormalities.”

Graeme says key supporters such as PlaceMakers have embraced the concept and are doing all they can to communicate the message and raise money for the foundation, which promotes awareness of the disease, supports those diagnosed, and helps fund research on diagnosis and treatment options. Increasing awareness is a key focus for the foundation, as early detection leads to better outcomes.

“For the seventh year in a row, PlaceMakers has played a key part in our annual awareness campaign,” says Graeme. “I’d like to say a massive thank you to staff and customers for supporting the cause around the country.

From quiz nights, to scooter challenges, to BBQs, the types of events vary dramatically, but the support is consistent.

“It’s incredible to see how many of our builders come out to these events,” says Gary Woodhouse, PlaceMakers general manager operations and marketing. “Their commitment is admirable. As well as supporting such a good cause, it helps strengthen a sense of community and the support inherent within that.

“We strongly encourage all men over 40 – employees and customers alike – to get checked!”