Strata innovation floors customers

PlaceMakers has launched Strata, a new multi-layer flooring range, which incorporates award-winning, leading-edge technology

Strata, a new flooring range – which features ISOCORE Technology™ – has made plank flooring application possible where it was previously deemed impossible, largely thanks to its closed-cell, extruded structural core.

“It’s 100% waterproof, extremely lightweight and much stronger than regular waterproof plank flooring,” says Flooring Specialist for Woodland Lifestyle Flooring, Linda Powell. “Team that with increased dimensional stability – 150m² without a break – and you have the perfect flooring for your next residential or commercial project.”

External endorsement

A flooring product featuring ISOCORE™ won the 2017 Home Depot Innovation of the Year Award, largely thanks to the innovative and market-leading features which enable installation in applications previously unsuitable for waterproof plank flooring.

“Now New Zealand builders, specifiers and DIY enthusiasts can access the technology and enjoy the benefits,” says PlaceMakers category manager Rebecca Collier-York.

“Strata Flooring is available in two specifications and two plank sizes, with a total of seven natural timber designs. These are on trend with grey and natural wood colours to portray the richness of natural timber. An added advantage of Strata is the sound insulation properties of ISOCORE™. Both in-room and transfer acoustic performance (with underlay) are excellent.”

Strata is installed as a ‘floating floor’ over underlay, and the absence of gluing and screwing can save builders time.

The easy ‘drop and lock’ system allows flooring to be laid over an existing surface and doesn’t need to be done by a specialist installer.

No warranty worries 

Strata Residential carries a 15-year warranty and Strata Commercial, a seven-year warranty. If Strata Commercial 7mm-thick flooring is used in a home, a lifetime warranty applies*.

How it works 

1. Ceramic Bead Overlay featuring Ultra-Fresh*

Microscopic ceramic particles suspended in the UV coating produce superior wear and stain resistance, as well as easier care and maintenance. Ultra-Fresh controls the growth of unwanted microbes and provides lasting freshness.

2. Clear Wear Layer

The transparent wear layer provides excellent protection against wear in demanding residential and commercial environments.

3. Decorative Pattern

High-resolution printed film delivers the beauty and realism of natural wood.

4. Premium Virgin Vinyl Layer

A layer of solid virgin vinyl enhances durability and facilitates authentic embossing.

5. ISOCORE Technology™ Layer

A carefully engineered closed-cell extruded vinyl structural core that is 100% waterproof, rigid, light, strong and dimensionally stable.

6. DropLock 100™ end joints

A simple, strong interlocking system speeds installation.