Fresh look, fresh approach

PlaceMakers New Lynn’s ‘one-stop shop’ concept reflects PlaceMakers commitment to evolving to meet its customers wants and needs

In what can only be described as a “store transformation”, PlaceMakers New Lynn has taken its safety and power tool sections in a whole new direction – with a standout Toolshop including a hire service and specialised Safety department!

“In a world that is constantly changing, businesses need to evolve to meet the ever-growing demands of their customers,” says PlaceMakers Head of Format Derek Cotton. 

“That‘s why we decided to refresh our ranges in the New Lynn store – not just as a symbol of change, but as a means to adapt and thrive in an ever-transforming building supplier market.”

This also means not neglecting the bread and butter of the industry, so the fastenings section has also undergone a revamp – it now boasts an increased range of products in a larger area.

Evolving with the industry

Cotton says that offering a comprehensive range of safety and power tools is a move driven by both market trends and PlaceMakers unwavering dedication to customer satisfaction.

“The demand for quality safety products, power tools and fastenings has surged, so our decision to refresh our store is, in part, a response to this growing trend and customer feedback,” explains Cotton.

“We recognise that PlaceMakers customers need access to a wide variety of quality trade products to tackle their ongoing projects effectively and safely. Our refreshed store is designed to provide them with the tools, products and expertise they require, all in one convenient location.”

Safety at the forefront

Safety is non-negotiable regardless of the trade and PlaceMakers New Lynn’s new approach places a significant emphasis on providing all customers with access to top-of-the-line safety gear. 

“We’ve always had tool and safety areas, but this is a different style and scale,” says Brand Manager Nicholas Scott. 

“We now have changing rooms, full clothing racks, proper footwear displays and so on. Previously safety gear has just been incorporated into our standard merchandising template, rather than having a specialised space.”

Cotton says no customer looking for safety gear should be found wanting, and the addition of the changing rooms will ensure everyone gets the right fit.

“From eye and hearing protection, to respirators, first-aid kits and high-vis apparel, we are dedicated to helping our customers work safely and with confidence.”

In line with PlaceMakers commitment to inclusivity, the store also features a significant number of women-specific ranges such as Magnum boots.

The right tools for the job

The reimagined tool area – a standout Tool Shop with new black branding – brings all the tools PlaceMakers has on offer together. Featuring shelving dedicated to drop/table saws, more space and accessories, and a larger range including outdoor powertools, the new Toolshop means there’s no question about where builders can get their hands on the right tools. 

“Safety and power tools are more than just products; they’re tools for empowerment,” says Cotton. “For a professional tradesperson, the right tools can make a world of difference. 

“Our comprehensive offering ensures that our customers have the equipment they need to excel in their tasks, from new builds to alterations and beyond. By equipping our customers with the right tools, we‘re giving them the power to realise their vision and achieve their goals.”

In addition to selling the right tools, PlaceMakers New Lynn is leading the way for branches nationwide with its new high-end tool hire service. Made possible through a partnership with Hilt, ‘Hilty Hire Shop’ rounds out PlaceMakers commitment to ensuring builders can get the products they need, when they need them, for as long as they need them.

Expert guidance

However, as Cotton points out, it’s not just about providing the right product – the right advice is equally important. 

“We understand that navigating the world of safety requirements, power tools and fastenings can be overwhelming, especially for those new to the field,” he says. “That’s why our refreshed store includes expert guidance and knowledgeable staff who can assist customers in selecting the right tools and equipment for their specific needs. 

“Our experts can also provide guidance on proper usage, maintenance, and safety precautions, ensuring that our customers have the knowledge they need to work safely and effectively.”

One-stop shop

The refreshed store is designed to be a one-stop shop for all fastening, safety and power tool needs. From framing guns and saws, to protective gear and hire equipment, builders will find everything they require under one roof. 

“Our goal is to save our customers time and effort, making the shopping experience as efficient and enjoyable as possible,” says Cotton. “Our decision to refresh our store is not only about a fresh look, but also about a fresh approach to serving PlaceMakers customers.”

With a true ‘one-stop shop’ concept in mind, the store is also making sure its customers are also fed and watered thanks to a new café area in the trade hall, serving coffee and pies.

Make sure to stop and keep an eye on the next Under Construction for further improvements to PlaceMakers New Lynn.