LBP, professional development & industry updates – a new era

Read, listen or watch when & where you want, says General Manager Digital & Marketing Wayne Armstrong

It’s no secret that the only constant in life is change – and that certainly applies to the building industry. Since we started publishing Under Construction magazine to support our builders’ skills development in 2011, the changes have been ongoing – as has our commitment to conveying their implications and sharing advice on how to best deal with them.

During that time, our primary Under Construction format has been print, with 15,000 copies distributed through stores nationwide. In 2014, we added the Under Construction website – where users can read articles and record their learning. In recent years, we’ve invested significant time and energy in understanding how our builders prefer to consume information, and the move away from print is evident – mostly due to the popularity of online mediums and concern around the environmental implications of print. While PlaceMakers transitioned to recycled paper as it became available, the impact of printing and distributing such large volumes remains significant.

As such, we are moving with the times and instigating our own change – a transition away from print to a fully digital skills maintenance and professional development offering, with weekly updates (not every two months) delivered to your inbox, complete with increased options, enabling you to consume the content how you want!

Would you like to listen to the latest Codewords articles on the way to work? Or start your toolbox talk with the audio version of upcoming building regulation changes? No matter your preference, our new audio articles provide that option.

Still prefer reading articles online but hate not knowing how long they will take? Going forward, online and audio articles will include reading and listening time. Didn’t quite finish the article? Log in and click ‘save article’ to make sure you finish it later.

Need reminders to help you stay up to speed with updates, news and views from your sector? No stress. Going forward, we will be promoting our articles through video on social media and sending out skills development-focused emails more regularly.

Long story short, we remain absolute in our commitment to helping our builders navigate the ongoing changes and building successful businesses. If you have any questions or concerns, don’t hesitate to get in touch!

Wayne Armstrong

General Manager – Digital & Marketing