Why you should prioritise health and safety

As the construction market slows down, some employers may be tempted to cut spending on health and safety programmes. While tempting, it’s a move you should avoid at all costs – explains The Successful Builder 

The Successful Builder business coach wasn’t surprised when one of his builders brought it up. “Look mate! With construction slowing, and the market getting more competitive, I can’t afford to keep spending on our health and safety programme,” he said. The business coach was even tempted to agree.

But then he started thinking about all the ways that a robust H&S programme can boost efficiency, improve a company’s reputation and reduce costs. Sure, you don’t want to go over the top with your H&S programme, and it may be that now is the right time to review your processes, but a robust H&S culture will save you money. Consider these points.

1. Reduced accidents and injuries
Implementing and regularly maintaining your protocols for proper equipment training, hazard identification and personal protective equipment (PPE) can significantly lower the risk of accidents and injuries. It can be as simple as always wearing a high-vis jacket – just make sure such things are standard practice. It really is not worth the risk of a serious on-site accident. Train your leaders to expect that team members wear proper hard hats, boots etc. and that everyone is properly trained in your processes in working at heights. Also, check that you have solid protocols around use of machinery, especially lifting machinery. The thing is, good safety procedures are often more efficient – because you have thought it through in advance.

2. Improved morale and productivity
Providing a safe working environment demonstrates that you care for your employees’ wellbeing. Done with the right attitude, this increases morale. Moreover, when your regular tool box meetings double as safe places for feedback, discussing better ways of working, encouraging innovation and rewarding goal achievement, the increased morale almost always leads to increased productivity.

Try it! When you listen to your team members, they feel valued. For example, implement a safety incentive program that rewards your team when they complete safety protocols correctly and when they suggest improvements.

3. Enhance reputation and brand image
Home renovators can especially benefit by showcasing to potential clients their safety certifications,  adherence to industry standards and successful safety records. This instils confidence among customers – especially when their household includes children. Also, a safe and tidy site gives the appearance of professionalism and efficiency.

It goes without saying that quality commercial companies want to engage with similar companies. So, being able to show them testimonials that include reference to your safe and tidy site practices improves your chances of being hired. No quality company wants to engage with another that has a history of serious accidents.

4. Compliance with regulations and standards
Maintaining your health and safety programme ensures that you are complying with your legal requirements. Staying updated on relevant laws, codes and standards, and training your team in these, is not only good for the professional development of your team, it also reduces your chances of facing fines and penalties or even a project shutdown.

5. Cost savings
While initial investments in safety measures may seem substantial, they ultimately lead to long-term cost savings. For example, investing in a high-quality safety harness system can ensure your team members focus their total attention on completing the jobs at hand, rather than being distracted by the fear of falling. Moreover, having a common process on using particular equipment ensures that everyone can operate it the same way, which saves time.

Furthermore, good training programmes reduce the likelihood of accidents and their related expenses, and can possibly lead to lower insurance premiums.

6. Minimised project delays
Accidents and injuries can cause significant project delays, impacting timelines and profitability. By implementing safety protocols and conducting regular inspections, you can identify and mitigate potential hazards before they escalate into accidents.

For instance, proactive measures such as checking scaffolding installation, fall protection systems and site cleanliness, minimise the risk of falls and other common construction accidents, thereby preventing costly delays.

It goes without saying that avoiding project delays and disruptions due to accidents saves money by keeping projects on schedule and within budget.

7. Sustainable business growth
Prioritising health and safety demonstrates your commitment to responsible business practices. By protecting your workers’ health and safety and delivering quality to your clients, the community and your shareholders, you can build trust within the industry. And this trust translates into repeat business, referrals, and opportunities for expansion. Moreover, a positive safety record enhances your brand reputation, positioning you as a reliable and trustworthy partner for future projects.

Takeaway
As you navigate the changes in the construction industry, remember that investing in the well-being of your team and the efficiency of your projects is not just a business strategy – it’s a commitment to excellence. By integrating some of these simple principles, you’ll not only enhance the success of your business, but also contribute to a safer and more sustainable future
for your team and your clients.

Graeme Owen is a builders’ business coach at thesuccessfulbuilder.com. Since 2006, he has helped builders throughout New Zealand get off the tools, make decent money, and get more time in their lives. Grab a copy of his free book: The 15 Minute Sales Call Guaranteed To Increase Your Conversion Rate or join Trademates and connect with builders who are scaling too.